Chou Y. (2015) Actionable Gamification: Beyond Points, Badges and Leaderboards - CreateSpace Independent Publishing Platform

The new era of Gamification and Human-Focused Design optimises for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioural psychology have become proliferated. However, few people understand how to merge the two fields into experience designs that reliably increase business metrics and generate a return on investment. Gamification Pioneer Yu-kai Chou takes readers on a journey to learn his sixteen years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.